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A guide to finding great images and using them well.
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Save yourself the potential headaches, embarrassment, and fines that come with using photos improperly or illegally. Understanding these copyright rules for photos can help guide your search for images that you can safely and legally use on your website or blog. But first...
Copyright law gives the copyright holder the right to decide where their work is published. If you are the one who took the photo, you are the copyright owner of that image.
These four copyright rules could apply to the images you encounter during your search: copyrighted, fair use, creative commons, or public domain. These categories determine whether you can use an image on your website or print materials.
It is important to avoid using images from Google Images on a website or in a publication, as they may be copyrighted. If you use an image without permission, it could be considered copyright infringement, which carries potential legal and financial consequences.
It is best to always use high-quality images that are either taken by yourself or sourced from a stock image library. Some recommended stock libraries are listed below:
www.flickr.com/photos/catholicism
You are free to:
✓ Share — copy and redistribute the material in any medium or format
Under the following terms:
✓ Attribution — You must give appropriate credit, provide a link to the license, and indicate if changes were made. You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use.
X NonCommercial — You may not use the material for commercial purposes
X NoDerivatives — If you remix, transform, or build upon the material, you may not distribute the modified material.
www.flickr.com/photos/dioceseofnottingham
You are free to:
✓ Share — copy and redistribute the material in any medium or format
✓ Adapt — remix, transform, and build upon the material
Under the following terms:
✓ Attribution — You must give appropriate credit, provide a link to the license, and indicate if changes were made. You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use.
X NonCommercial — You may not use the material for commercial purposes.
www.flickr.com/photos/thepapalvisit
You are free to:
✓ Share — copy and redistribute the material in any medium or format
✓ Adapt — remix, transform, and build upon the material
Under the following terms:
✓ Attribution — You must give appropriate credit, provide a link to the license, and indicate if changes were made. You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use.
X NonCommercial — You may not use the material for commercial purposes.
✓ All photos can be downloaded and used for free
✓ Commercial and non-commercial purposes
✓ No permission needed (though attribution is appreciated!)
What is not permitted?
X Photos cannot be sold without significant modification.
X Compiling photos from Unsplash to replicate a similar or competing service.
✓ All content on Pixabay can be used for free for commercial and noncommercial use across print and digital, except in the cases mentioned in "What is not allowed".
✓ Attribution is not required. Giving credit to the artist or Pixabay is not necessary but is always appreciated
by our community.
✓ You can make modifications to content from Pixabay.
What is not allowed?
X Don't redistribute or sell Pixabay content
X Don't sell unaltered copies of content, e.g. don't sell an exact copy of a stock photo as a poster, print
or on a physical product.
X Don't portray identifiable people in a bad light or in a way that is offensive.
X Don't use content with identifiable persons or brands to create a misleading association with a product or service.
Click here to learn more about how and where you can use Canva content and images. (It's good news!)
Copyright laws for social media are, well, pretty much exactly the same as copyright laws everywhere else. If you want to use an image that isn’t yours, you must obtain permission. That might be through a license or through the creator directly.
For example, Instagram says, “Under Instagram’s Terms of Use and Community Guidelines you can only post content to Instagram that doesn’t violate someone else’s intellectual property rights.”
When someone shares any type of image on a public social account, that doesn’t make it public domain. They still own the copyright. However, since social media is all about sharing, there are some unique ways copyrighted images can be used.
It’s typically okay to reshare images within a platform using native sharing tools. Retweets, reshares, repins, or content reshared to an Instagram story automatically credit the creator.
Plus, these actions are only possible if someone has enabled those account permissions, and are covered by the platforms’ terms and conditions.
Resharing is a great way to keep your social media active and exciting, with minimal effort!
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